Spending my time watching TV, but I’m not watching it on the TV…

So I am sitting in bed this morning, watching my guilty pleasure, Gossip Girl, on Netflix and it hit me that I haven’t turned on a TV to actually watch the shows that I love live (other than the Today Show), in a really, really long time. What is happening to live television? Everyone I know now just watches their favorite shows on Netflix whenever they want, and why? Well that’s simple. It is convenient to watch whenever you want and there are NO COMMERCIALS.

That’s the best part about Netflix. No commercials.

But, where is this leading our traditional use of television? And, not to mention, what is going to happen to the marketing world if everyone is watching Netflix and not watching their ads on TV? Are commercials and ads going to have to be adapted into these sites like Netflix and Hulu Plus?

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