Link

An interesting read…

http://www.nielsen.com/us/en/newswire/2014/how-can-you-reach-people-who-will-tweet-about-your-brand.html

I was browsing around the Nielsen website today as we were discussing it in my JOMC 279 Research class, and I found some interesting findings from Nielsen about the media. I thought this one was interesting when I was reading more about it. Nielsen found that the majority of people who tweet about TV are also the majority of people who tweet about brands. This finding is definitely helpful for advertisers and marketing purposes in order for their brands to reach more people through socialization, such as Twitter. It is amazing to me how many tweets are just sent out during TV shows…. 36 million people sent out 990 million tweets…. that’s insane. It also shows that our media consumption is not just watching TV, or looking at our phones or using our computers, but it is using many different media sources at once. This article is definitely an interesting one, especially if you are looking into an advertising or marketing job in the future.

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